Crossland Group Project
Persistent Productions (P2) will work with The Crossland Group (TCG) to create a series of
short videos for immediate distribution. The videos will feature Teri Riddle and Kelly Pradhan and
introduce themes that align with TCG articles.
Boss Talk: WSJ
What is This:
This is a series where WSJ sits down with leaders to discuss different aspects of their business.
Why We Chose This:
There's a nice informality with the interviewee, access to a thought leader in an authentic way.
Tidy My Money
PW: HeavenSent
What is This:
This is a video that accompanies a financial services tool for one of our clients.
(This is currently not finalized.)
Why We Chose This:
The interviewee shares the personal story that motived her to develop the product. there's an authenticity and direct to audience appeal that we envision the Crossland Conversation videos will have.
CFA
What is This:
This is one video of a series that profiles financial analysts that have the CFA qualification.
Why We Chose This:
There are a series of on-screen graphics that underscore themes in the video. This could be a technique we explore in the TCG series.